Have you ever thought about something too much? What seems obvious and intuitive unravels under logical examination. One’s reaction: more thought and logic. It is like picking up dry fine sand on the beach and soon your hand is empty. Thinking about doubt, hope, enthusiasm and many other human characteristics is similar. But it is particularly true it seems of trust. Trust is a social process, it needs other people, thus adding further dimensions to how we might study it. Perhaps logic and thought are not enough: there is a tendency to chop and segment a subject into its component parts and then to step back and draw conclusions. We also need to give voice to the holistic sense of the experience, particularly that of anticipation as we jointly take the next steps in developing a relationship. And to build a bridge between the author and reader so that the reader might imagine the points being made in the context of their own experience.